Thee Bike Co.
Disciplines
Product Design , Visual Design, UI Design, Branding & Illustration, Pitch Deck
Inspired by the archaic word 'Thee,' often used in old English Bibles and literature to address individuals with respect, they saw an opportunity to create something truly special – a brand that placed the individual first.
The logo, a cowboy riding a bucking bronco, cleverly fused the Wild West's spirit with the electric bike, symbolizing the powerful, untamed potential of this eco-friendly mode of transport. The Western-inspired font added a timeless elegance, capturing the essence of the brand's vintage, old-time, motorcycle, surfer, and Western vibe.
