Before you read the below…
I define myself as a designer who can take an idea and mold it into a vision complete with a product, imagery to tell a story, and an audience that wants to enact with that vision.
This mantra translates into my skill sets of experience and product design, graphic design/ illustration, and empathy for the user. All of my characteristics as a designer can be intertwined between each category and build from each other.
I grew up in Orange County with all the culture that comes natural to Orange County's reputation. Skating, Surfing, and Art have always been my passions and provide a very intimate and careful inspiration to my design. Now that you know I am from Orange County a certain framing will come to your mind... I am not from that part of Orange County :) The Orange County that I know and love is located within a hard working and always humble attitude of constant learning.
My first home was located in an extremely humble, some would say white trash, environment of Silverado Canyon. Nature was my first main influence, tromping around the canyon with my younger two brothers and one sister, plus our dog (imagine nana from Peter Pan), and our pet crow Clyde (Yes we had a pet crow) still remain one of the many influences. A close family life is at the very top of my list and this reflects onto how I treat my clients, like family.
I hope you have found this enlightening on who I am and if you would like to know more please reach out to me via email at:
Thanks for your time.
Senior Product Designer. practicing UX, Product, & Experience Design.
Key Accomplishments:
Spearheaded Design Projects for Fortune 500 Clients: Led UX, UI, and visual teams in strategic design processes for Fortune 500 clients, ensuring holistic user experiences and innovation.
Established and Managed Health Care Design System: Created and managed a comprehensive health care design system, amplifying team productivity by 50% and showcasing mastery in systems thinking and scalable design systems.
Pioneered and Mentored Creative Design Team: Mentored a dynamic team of designers, fostering collaboration and nurturing interdisciplinary skills, steering over 10 distinct projects within the organization.
Revolutionized Health Care Applications: Led visionary and strategic design initiatives, revolutionizing over 20 health care applications and significantly enhancing user experiences and operational efficiencies.
Contributed to MVP Design for Digital Venture: Directed design initiatives for digital venture AREview, augmenting the client's bridge inspection technology portfolio and adding substantial value to their offerings.
Secured Funding for MVP Debt Collection Solution: Actively participated in the design and development process of an MVP debt collection solution, contributing to securing $1.75 million in funding through a user-centered approach.
Established Comprehensive Design Library: Established and curated a comprehensive design library for church management interfaces, ensuring consistency and efficiency across design projects.
Terms & Definitions
(As I Currently Define Them)
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A person who can take hold of a problem, think about the problem’s position, and articulate to others how to solve that problem through artifacts (physical or non-physical)
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Applying frameworks-tenets-guidelines-principles (original or found) in a logical sequence to make one choice vs. other choices to enact a set of goals.
The below questions should be answered as well from a business perspective.
How will we create value?
How will we capture value?
How will we deliver value?
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Introducing something that changes the human experience in a process that causes growth into new areas that were impossible to access before.
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Thanks for sticking it up with me since the beginning! I appreciate being able to discuss our journeys together and find ways to get the most out of them.
Fellow Design Lead
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the BEST lead evaaaaaa!! i think theres too much to say in terms of what to be thankful for so ill say it in person when we win thinkative ;0
Designer From One of My Projects
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I am thankful for your help, mentorship, and genuine care. I look up to you in many ways as a lead, and I am humbled to work with and learn from you.
Designer From One of My Projects
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Thanks for being the mentor & guide from I entered into moonraft. I can't simply define all the good quality you have as a mentor...but you give the most solid support, confidence and trust in me all the time, which lead me till now.
UX Designer From One of My Projects
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You are a person to turn to, and you'll be there come what may. I think I've always felt comfortable around you and as a fellow lead, I look upto you. Can't wait to actually meet you in person.
Fellow Design Lead
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Thanks for all the conversations. Its so fun to have these diverging conversations. I believe you really helped me expand my thinking in so many ways. I love when our chats become long texts. Hehe. They are of true meaning and immense clarity. So amazing to work with you :)
Fellow Director
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I'm always thankful by your curiosity and willingness to listen to other perspectives or moving parts and see how they fit into a larger picture. It makes me comfortable sharing my thoughts with you and I always leave our discussions with more clarity and motivation!
UX Designer From One of My Projects
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You go beyond recognizing our strengths by giving us more opportunities to use them, which can help us make a bigger impact. You also recognize our weaknesses and give us feedback so we can adjust where it matters. It makes me feel appreciated and challenged, and so happy to be here!
Designer From One of My Projects
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Thank you for being extremely patient with me when the project wasn’t going as well as what you expected. Like you always said, we all learn through pain. I really feel I grew a lot from this experience and I don’t think I can come to where am I now without your lead.
Visual Designer From One of My Projects
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The way you handled being a lead on (client) has made a lasting impression on me. You are generous with your know-how and the way you share it is something to learn from! Hope we get to work together again :)
Fellow Designer Turned Lead