Debt Logic

Overview

Update: Debt Logic has become Pay Ready after raising 1.8m see crunchbase here

Debt Logic is a great example of a good UX changing an often negative industry. Specifically the industries of property management and debt collection.

The client came to me with an idea that would modernize a normally tedious process for managing tenants and sending payments to payees. With more than 20 years in the Property Management/ Software industry, the client felt it was time to make things simpler.

However, after bringing together more industry experts and a development team, there was no product designer. Which is where my story begins.

debt-logic-apartments

problem statement

Property management firms had old systems that did not communicate with collection agencies. As in; there was no transparency to what the collection agency’s actions were after a tenant went bad. And this problem is why everyone feels like they do about debt collector’s.

Users & Audience

There was 3 different audiences that Debt Logic aimed to prioritize first.

  1. Property management staff with minimal software exposure

  2. Collection Agencies

  3. End Payee or Tenant

roles and responsibilities

My main role was a UX consultant responsible for user research, interviewing clients for business needs, design, and delivery to development team.

Responsibilities

  • Managing and communicating in a cross functional team

  • Capturing business needs from real clients

  • Branding consult

  • Product management

Scope & Constraints

The client gave an ambitious timeline to bring the app from concept to MVP. My process was jumping back and forth from design and product owner.

  • Rapidly deploying prototypes

  • Overseeing & testing their development

  • Use an Interactive prototyping program like InVision

  • There was no shared process to these communications. Once a property manager had a tenant unable to pay, often times they were required to give the account over to collections by company policy.

  • Giving the property management firms a product that could track tenant payments

  • Make it accessible, resulting in a experience for both sides of the coin.

Process

Overview including notes, basecamp management, and more over the next two months after countless solution integrations, hours of testing, and three large barrels of coffee, The Four Design was able to execute Debt Logic’s MVP right on time. In the end we took Lynn Musil’s idea for making payment management painless and produced an elegant customer relationship management powered by payments. While both Debt Logic and The Four were proud of the MVP’s power and effective interactions, neither of us had any plans to slow down.

Outcomes & Results

  1. Logo redesign & identity design

  2. Web application MVP phase 1 and 2 complete

  3. 10,000 plus properties using application

  4. Presented more options when a tenant went bad

  5. Higher probability of successful payment

  6. Marketing website design

  7. Brand Consulting

  8. Basecamp Creation

  9. Prototype creation for concepts

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